Things you need to make an awesome campaign.
There are three things you need to make an awesome campaign; creative, landing page and data. Each of these has to be carefully thought out, optimised and aligned. To make this nice and visual, I am going to take you on a journey, following a campaign we made. So CHOO CHOO, all aboard and lets start at the beginning!
We started with the logo:
We wanted to make something that was aligned with this and follow the same colour patterns, giving a warm/friendly/holiday feeling. So all of the marketing material made is going to follow the same colour pattern; blue, green, orange, white.
Now we want to look at what the selling points of solar panels are and why they should fill our form out. This is what we came up with:
- Cheap Installation
- Current energy costs are high
- Short form
- We work with trusted installers
- Be green!
- Free quotes – no obligations
- Tax free income
- 7-10% ROI per annum
So this is what we came up with!
Our landing page needs to have a strong resemblance to our creative; otherwise someone might think they have been redirected to a completely different site or even that the site is a spammy popup. Our landing page also has to show that we are the real deal and we can be trusted.
There are a few ways of doing this:
- Not to just create one page but create a site consisting of a few pages. This makes the user feel like they have landed on an established company’s website and will be less guarded when it comes to filling in the form.
- Testimonials of customers
- Images of well-known and trusted companies
Take a look at our landing page here: http://www.solarsavenow.com/
As an affiliate network, we run our campaigns through a large network of senders around the globe. This mean that we don’t have an email lists in front of us. However, we control the quality of our data by looking at the stats sent back to us by our tracking software. From there we can control fraud and low quality data, if any of our affiliates send a large amount of fraud leads through or very low quality data, we inactivate them. Through this process of elimination, we maintain a high conversion rate and quality of leads.
If you have a send/email list in front of you, you should firstly clean out all of the email that have symbols in as these would bounce anyway. Secondly, a thorough clean of your list is recommended and really is a life saver when it comes to sending in large volumes. We offer an extensive and cheap data cleansing service at www.datacleanser.com.
Another thing you need to do is look at how your data was collected. Data collected from different places might suit different campaigns better! If you are sending in bulk volume then test, test, test and test again! Make sure everything is perfect.
So now you have the information for setting up your own awesome campaigns. Above are only the basics and the more campaigns you setup and test, the more flashy components you can add. From pre populated forms to animations, you will get a feel for what works well and what is just plain tacky.