by Alex Scovell | Feb 7, 2017 | Email, Native Advertising
Online ad fraud is the bane of every good digital marketer’s job. It can be hard to detect and if not nipped in the bud, it destroys all of your valuable website data, making good data driven decisions impossible. For this blog post, we are going to narrow down...
by Alex Scovell | Jan 8, 2017 | Mobile
Designing a mobile version of your website can be a tricky task. However, fear not! We have a few tips and tricks for you to think about! Don’t cram! A lot of mobile websites try to cram all of their content into a long scrolling page forgetting about the end...
by Alex Scovell | Oct 8, 2016 | Email, Landing page, Lead generation, Optimisation
Forms are the vital part of digital lead generation. However, there is more to the forms than might meet the eye. From what you are asking to the look and feel of the form, it all has to be carefully looked at and analysed to get that golden conversion rate. Let’s...
by Alex Scovell | Oct 1, 2016 | Data, Email, Landing page
Things you need to make an awesome campaign. There are three things you need to make an awesome campaign; creative, landing page and data. Each of these has to be carefully thought out, optimised and aligned. To make this nice and visual, I am going to take you on a...
by Alex Scovell | Sep 12, 2016 | Email, Lead generation
Picture this; you are a virtual butterfly collector, your aim is to capture all the little colourful bits of data that fly past (emails) to add to your collection (email list). If you just stay in one place, with your big net in the sky and hope something flies into...
by Alex Scovell | Aug 15, 2016 | Data, Email
Before you send any email, it’s common sense to make sure you are sending it to someone. Your email lists should be maintained with the same amount of tender loving care your emails get. There is no point in sending a well-crafted email that ticks all the boxes if you...
by Alex Scovell | Jul 25, 2016 | Email, Sales
Brand recognition drives revenue, no question about it. Large corporations know the power of recognition and spend millions on billboards, TV adverts and magazines, all for a few seconds of face time with their potential customers. Just a glance is all that’s needed...
by Alex Scovell | Jul 15, 2016 | CPA, Email, Lead generation
There is no straight forward answer to this question. In terms of analysis and how you are going to calculate what a lead or sale is worth, the more analysis you do, the better! However, before the analysis, you need to make sure that your landing page is doing...
by Alex Scovell | Jun 18, 2016 | Email, Lead generation
Christmas has arrived! With colder and darker evenings, the days of carrying bags through hundreds of shops, freezing your baubles off are long over. Last year one in five consumers did all of their Christmas shopping bathing in the warm glow of their computer screen...
by Alex Scovell | Jun 13, 2016 | CPA, Email, Lead generation, Sales
I have recently been on the hunt for new affiliate networks and one thing that stood out amongst anything else was the lack of customer service. It is astonishing how difficult it is to get a human response from some of these networks, during my searching/applying I...
