I have recently been on the hunt for new affiliate networks and one thing that stood out amongst anything else was the lack of customer service. It is astonishing how difficult it is to get a human response from some of these networks, during my searching/applying I was in undated with automated messages.This is an industry that has a large focus on dealing with people so I find it amazing that there was no point of contact to answer questions on so many networks.
When it comes to affiliate networks, there are a vast amount to choose from. There are some basic things to look out for when applying to your network. I will be discussing this in further detail below.
What should a good network offer?
A good network should be dedicated to providing you with exclusive, high converting offers as well as popular network offers at a very competitive pay-out. There should be a dedicated account manager that you should be able to get in touch with about any concerns/queries, have no set up fees, offer real time reporting so you can see if a campaign is working for you or not, have a quick set up time and obviously have access to some of the best offers around.
These are campaigns that are owned by a network. Some networks specialise in these types of offers including Digital Oyster. This is due to having a strong background in landing page optimisation and a number of back end buyers, meaning we have created some of the top converting campaigns in the industry. This is something as an affiliate, you want to look out for.
Another thing you want to ensure is that the network has the right type of verticals for your data. Each network will have different specialities, you as an affiliate need to make sure your data fits. For example, we run a variety of exclusive verticals including but not limited to:
- Life Insurance
- Private Medical Insurance
- Logbook Loans
- Solar Panels
This is where great customer service would come in handy if you are struggling about whether your data will fit or not, instead of receiving automated emails which may be easier for the network but can sometimes cause problems for potential affiliates.
A good network will help an affiliate find their niche. For example, we can help recommend a great campaign for you along with the appropriate creatives for your data. Due to our in-house capabilities we can work with you to create new creatives or alter landing pages to help you increase conversions.
We also have many of the popular network campaigns set up directly with advertisers to enable us to give you the very best pay-outs available. YES, this sounds salesy but it’s true. During my search there was a distinct lack of the human touch, call me old fashioned but I like to interact with people on the phone now and again.
It is crucial to choose a network that provides reporting in real-time. This is so that publishers can evaluate campaigns quickly to determine what is working best for their traffic.
Networks should be able to provide you with the following metrics: impressions, clicks, CTR (click through rate), leads or sales, revenue generated and EPC (earnings per click). These stats should be able to be accessed 24/7 through a password protected interface.
Dedicated Affiliate Manager
You will want to make sure that the network/s you sign-up to provide dedicated affiliate managers who will be able to advise the best campaigns for your data or network. It is important that you have a point of contact if you have any questions that can provide quick and reliable assistance.
Choose a network that is reputable and specialises in your sector. Digital Oyster specialise in UK markets, we know the industry inside out so we know what works and what converts. Because we specialise we can give you the very best insider knowledge and direct you to the very best campaigns.
When choosing a new affiliate network keep in mind these questions and you should find one that’s right for you.
- Are there set up fees?
- Do they have exclusive offers?
- Have they got a dedicated account manager?
- Do they offer real-time reporting?
- What is the set up time?
- Do they have offers to suit you?