Digital vs Traditional Marketing

Digital vs Traditional Marketing

A hotly debated subject within recent years has been whether Digital Marketing is overtaking Traditional Marketing. Many believe that digital marketing has overpowered and surpassed traditional marketing. With so many people connected to the internet via smart devices...
Email Marketing Useful Tips Part 2

Email Marketing Useful Tips Part 2

Following on from last week’s blog post, here is the second part of Email Marketing Useful Tips. A quick recap Last week I discussed how email marketing can be very complicated if not done correctly however, following some very simple tips you would be surprised how...
Email Marketing Useful Tips Part 1

Email Marketing Useful Tips Part 1

Tricks of the trade Email marketing is an intricate machine that can get complicated very quickly if you’re not used to managing numerous parts at once.That being said, there are some nice tricks to keeping things relatively simple and still achieving a...
Bidding on brand terms – yes or no?

Bidding on brand terms – yes or no?

There are many arguments for and against bidding on brand terms. Some say it is essential where as others believe it to be a waste of money. In the following post I will look at why you may or may not wish to bid on brand terms.   Organic Search A major factor...
PPC Wastage on Ad words-what to do about it?

PPC Wastage on Ad words-what to do about it?

Wastage – An introduction Wastage is an accepted part of any advertising campaign be that traditional or online. You will be hard pressed to find every penny of your advertising budget no matter what type of advertising being specifically targeted at your...