by Alex Scovell | May 9, 2016 | Mobile, Optimisation, Sales
There are numerous reasons why optimising your site for mobile is a good idea such as increasing the amount of traffic you're seeing, increasing your conversion rate and reducing your bounce rates. These will be discussed in more detail below. ...
by Alex Scovell | Apr 29, 2016 | CPA, Email
A hotly debated subject within recent years has been whether Digital Marketing is overtaking Traditional Marketing. Many believe that digital marketing has overpowered and surpassed traditional marketing. With so many people connected to the internet via smart devices...
by Alex Scovell | Apr 3, 2016 | Email, Optimisation, Sales
Following on from last week’s blog post, here is the second part of Email Marketing Useful Tips. A quick recap Last week I discussed how email marketing can be very complicated if not done correctly however, following some very simple tips you would be surprised how...
by Alex Scovell | Mar 22, 2016 | Email, Optimisation, Sales
Tricks of the trade Email marketing is an intricate machine that can get complicated very quickly if you’re not used to managing numerous parts at once.That being said, there are some nice tricks to keeping things relatively simple and still achieving a...
by Alex Scovell | Feb 3, 2016 | PPC
There are many arguments for and against bidding on brand terms. Some say it is essential where as others believe it to be a waste of money. In the following post I will look at why you may or may not wish to bid on brand terms. Organic Search A major factor...
by Alex Scovell | Jan 14, 2016 | Landing page, Optimisation
There are many factors to take into consideration when optimising a landing page. In this post, I will be discussing some of the things that you can do to optimise your landing pages to make sure that you are hitting and exceeding your conversion targets. ...
by Alex Scovell | Dec 6, 2015 | PPC
Wastage – An introduction Wastage is an accepted part of any advertising campaign be that traditional or online. You will be hard pressed to find every penny of your advertising budget no matter what type of advertising being specifically targeted at your...
