Fighting Online Fraud

Fighting Online Fraud

Online ad fraud is the bane of every good digital marketer’s job. It can be hard to detect and if not nipped in the bud, it destroys all of your valuable website data, making good data driven decisions impossible. For this blog post, we are going to narrow down...
7 Data Capture Tips and Tricks!

7 Data Capture Tips and Tricks!

Picture this; you are a virtual butterfly collector, your aim is to capture all the little colourful bits of data that fly past (emails) to add to your collection (email list). If you just stay in one place, with your big net in the sky and hope something flies into...
Email lists need love too!

Email lists need love too!

Before you send any email, it’s common sense to make sure you are sending it to someone. Your email lists should be maintained with the same amount of tender loving care your emails get. There is no point in sending a well-crafted email that ticks all the boxes if you...
Brand recognition drives revenue

Brand recognition drives revenue

Brand recognition drives revenue, no question about it. Large corporations know the power of recognition and spend millions on billboards, TV adverts and magazines, all for a few seconds of face time with their potential customers. Just a glance is all that’s needed...