Bidding on brand terms – yes or no?

Bidding on brand terms – yes or no?

There are many arguments for and against bidding on brand terms. Some say it is essential where as others believe it to be a waste of money. In the following post I will look at why you may or may not wish to bid on brand terms.   Organic Search A major factor...
PPC Wastage on Ad words-what to do about it?

PPC Wastage on Ad words-what to do about it?

Wastage – An introduction Wastage is an accepted part of any advertising campaign be that traditional or online. You will be hard pressed to find every penny of your advertising budget no matter what type of advertising being specifically targeted at your...