Brand recognition drives revenue

Brand recognition drives revenue

Brand recognition drives revenue, no question about it. Large corporations know the power of recognition and spend millions on billboards, TV adverts and magazines, all for a few seconds of face time with their potential customers. Just a glance is all that’s needed...
Digital vs Traditional Marketing

Digital vs Traditional Marketing

A hotly debated subject within recent years has been whether Digital Marketing is overtaking Traditional Marketing. Many believe that digital marketing has overpowered and surpassed traditional marketing. With so many people connected to the internet via smart devices...
Bidding on brand terms – yes or no?

Bidding on brand terms – yes or no?

There are many arguments for and against bidding on brand terms. Some say it is essential where as others believe it to be a waste of money. In the following post I will look at why you may or may not wish to bid on brand terms.   Organic Search A major factor...